No, it’s not cookie butter.
It’s something a little more unexpected.
In the past, I’ve always bought my fish from the local seafood shop in town. They had great shrimp, salmon, flounder- you name it. But the quality has gone down hill. They began selling chemically treated fish. When fish is ‘treated,’ it absorbs extra water which increases the overall weight (so you pay more). The texture is mushy and achieving a good sear is nearly impossible. I could probably bounce a shrimp off your forehead! What a waste of time and money.
A new plan was in order.
I’ve been shopping at Trader Joe’s for years and never bought their frozen fish, for no particular reason.
My new discovery? Dover Sole.
This was me at customer service: “Is this fish wild caught? Is it chem-free? Am I going to like it?” They assured me it was 100% natural and would happily accept returns if it wasn’t up to my standards.
Ooo, how nice!
This fish is some of the best quality I’ve tasted in a long time. It’s fresh, doesn’t smell and isn’t mushy when cooked. I’ve prepared it several different ways with great success. One idea is to roast it with lemon pepper, olive oil and breadcrumbs at 425 F for 10 minutes. Another idea is to coat it in flour and pan fry, topped with lemon slices, capers and parsley. It’s a delicate flaky fish so handle with care.
But here’s the best part- it’s $6.99/lb! To compare, my local shop sold it for $17.99/lb. and don’t even get me started on restaurant prices…
So, now you know.
This is Trader Joe’s best kept secret.
*PS- as always, this is a little girlfriend marketing for my favorite neighborhood shop. No affiliation- I’m just a happy customer!
Those of you who love Trader Joe’s, what are your favorite goodies?